VIDEO PRODUCTION FOR TECH STARTUPS
We make brilliant products easy to understand.
You might understand the product…
but do your clients ?
You've spent years solving a problem that others haven't. You've engineered something clever, refined the details, and built a product you're excited about. But the people you're trying to reach don't always see what you see.
They don't know why that feature matters, what makes your design different, or how your product could change the way they do something. And all the tech jargon… just gets in the way.
You've figured out how to build it. Now you need to help people understand why they need it.
Every video we make is built to help the customer understand exactly why the product matters. To do that, we answer these three questions:
What’s the problem?
Establishing what’s wrong with the current system and what side effects that imposes.
What’s being done?
Introducing your product as the hero and making its capabilities clear, step by step.
What can it do for me?
Demonstrating tangible ways that the product will improve the customer’s life.
WMG is an outsourced video department for innovative hardware and technology companies, helping them plan, create, and produce video content that turns strangers into educated and inspired clients.
About
Whitty Media Group is owned and operated by David Whitty, award-winning documentary videographer, and Samantha Whitty, MSW. Together, they believe that effective communication begin with listening—with taking the time to understand the people, ideas, and purpose behind an organization. Together, with their team of media technicians, they help bridge the gap between innovative tech companies and the customers they serve.
Organizations we’ve worked with:
The $250k Product Launch
A case study with Chaos Audio
Landon needed a Kickstarter video for the launch of his new guitar amplifier, the Nimbus. WMG immediately went to work and created a video that nailed Landon’s vision. He didn’t just launch the Nimbus on time—it raised $133k within the first day and $250k within just a few weeks.
How we partner
Listen.
We learn your products and customize an approach built for your goals.
Deliver.
Filming with the minds behind the tech and the customers benefiting from it.
Document.
The videos we strategized with you, built for how you’re connecting with customers.
Grow.
We implement a system that keeps nurturing current clientele and future buyers.
It all starts with effective communication.
Email: David@WhittyMediaGroup.com